![]() That’s when Amazon will begin dropping “early deals” to build anticipation leading up to the main event. Prime Day starts as soon as the calendar flips to July. Last-minute Father’s Day gifts you can buy on Amazon Amazon’s viral $7K tiny house is back in stock 9 facts about Amazon's unprecedented warehouse empire How does Prime Day work? In 2018, Prime Day went live in 17 countries across North America, Europe, and the Asia-Pacific region. Prime Day continues to expand to more countries each year. And, as you’ll read about below, deals pegged to Prime Day will actually begin before Prime Day, so at this point, July 1 is when you can expect to watch out for Prime Day perks around Amazon. Do note that Prime Day is no longer a single day-the event has steadily creeped up from the original 24 hours to 36 hours in 2018, and this year it will last from 12 am PT on Monday, July 15 to 11:59 PT on Tuesday, July 16. This year’s event will be on Monday, July 15. Since the very first Prime Day in 2015, the event has always come in mid-July. Keep reading for everything else you need to know before Prime Day 2019 arrives. ![]() So if you want to take advantage of Prime Day discounts, you’ll need a Prime membership (you can sign up for a 30-day free trial here), which also comes with fast free shipping, streaming music and video, and more. The most important thing to know before Prime Day gets here is that, as the name suggests, the event is only for Amazon Prime members. As usual, it’ll bring a dizzying flood of deals across categories like electronics, furniture, and appliances (more on that below). Amazon Prime Day, the e-commerce site’s massive annual summer shopping event, is returning July 15.
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